About Us

Florida First Insurance Agency was part of a chain of agencies dating back to around 2001. The name dates back 17 years in fact and was owned by a gentlemen who has since left the industry. Once the agencies fractured, each agency was taken over by its respective manager either through acquisition or just taking over the business. At this point there are 4-5 agencies left still bearing the name Florida First Insurance but our location in Hollywood is the original and first location.

Rhonda Sankersingh took over the agency after the chain was disbanded and in 2013 sold her business to Jeremy Ehrenthal and together decided to stay in business together forming the basis of the partnership that has flourished over the last 5 years as the agency has quadrupled in size and added an additional 15 employees. Rhonda is one of the few agents in Florida that can do all lines of insurance and specializes in commercial insurance serving the state of Florida including all types of commercial businesses from nursing homes to condo associations.

Florida First brought on a marketing campaign for auto insurance statewide in Florida and has helped grow the personal lines side of the business through acquisition and an auto insurance call center employing 15 licensed agents taking inbound calls and specializing in helping people get insurance that have struggled to maintain coverage. Florida First Insurance caters to the working man and woman in Florida and has been a leader in this market by getting contracts with every insurance carrier in the state that takes drivers with complicated histories from tickets, dui’s, to payment issues and of course, poor driving records.

The difference Florida First has over its competitors is that we use a rater and plug in every carrier in Florida that is available and not only have we found carriers that most insurance agencies do not offer but most of all, our agents are encouraged to sell the cheapest plan with the most coverage as they do not receive a percentage of the premium. They are paid a flat rate to write each policy so all they care about is getting you the best plan. Because Florida First also acquires agencies (we have acquired 4 so far) we have met many other agency owners and all of them have focused on marketing the carrier(s) that pay the best commission instead of working for the consumer.

Agency Acquisitions

Florida First has purchased 4 agencies including the acquisition of Florida First in 2013. The agencies include City Insurance of Plantation, Galpern Insurance of Coral Springs, and Assurance Insurance of Fort Lauderdale. All of the agencies were merged into the Hollywood location upon closing. We currently have several other agencies with offers and we are always looking for other opportunities to buy agencies in Florida.

We also work on finding new carriers to offer all the time as different companies fit every driving record and credit history. We currently are securing agency contracts with 2 new Florida auto insurance companies so that we can corner the market in Florida for all drivers. We can’t always beat your price, but the more carriers we get, the better the chance we have. If you haven’t tried our auto quoting form, please try it now!

Our home and commercial departments are always expanding as well. Stay tuned for future updates as we have our home call center launching in September that will have every carrier in Florida.